Tags are labels you can use to keep your contacts organised and target them with personalised content. They’re fully customisable, and you can create up to 50 tags per list. For example, you might want to add a “customer” tag to subscribers who have purchased an item to target them with appropriate campaigns. Or tag all the subscribers from London with a “London” tag, to send them campaigns about local events your brand organises.
You can also add multiple tags to one subscriber and use this information to create hyper-refined segments and target them with content tailored specifically to their interests.
How to add tags
You can assign a tag to a specific subscriber by accessing that contact within your list and adding a tag to their profile. One tag can have a maximum of 100 characters.
If you’d like to add a tag to multiple contacts, you can do it by updating your list through an import – just import your list and simply select Import comma-separated tags from the drop-down menu in the column that includes your tags. You can add multiple tags at once as long as they are separated by commas. Make sure to select “update the contact” on the first screen of the import process to apply the changes to your existing contacts.
How to display tagged contacts
You can view all the contacts with specific tags within your list’s Contacts tab. To do it, click on the “Segment/Tag” drop-down box just above the contacts list.
Once you’ve displayed the tagged contacts, you can export them by clicking on the green “Export” button above.
How to view all the tags
You can find all your tags under the Tags tab within your list. Tags are associated with a specific list which means you'll be able to see only the tags that have been created in this list.
In the Tags tab, you can create new tags, view, edit and delete your existing tags, as well as view and export tagged contacts.
How to segment contacts based on tags
You can create a segment based on tags, including or excluding any specific tags.