Information available in a report
After sending a campaign, we'll generate a comprehensive report which includes information about the following actions your subscribers performed:
- Bounced (hard and soft)
- Complained (marked as spam)
- Did not open
- Did not click
We also include some graphs to help you interpret and share this data.
You can find them in the Reports section. It might take up to an hour to generate your report.
Since Apple iOS 15 update, the tracking pixel in the Apple Mail app is being automatically pre-fetched. So, in many cases, the open rate might not be the most reliable metric. You can learn more about it here.