Production access, and how to request it

To help Amazon protect against fraud and abuse, they require you to answer a few questions before you can start sending emails. This is otherwise known as having production access.

To get production access, open an SES Sending Limits Increase case and fill out the form:

You may see one of two forms as Amazon is updating parts of the SES service:

The newer form will ask the following:

  • Region

This defines from where in the world your emails are sent from. We recommend selecting EU (Ireland) for the best performance, but any value is fine.

  • Limit

Select Desired Daily Send Quota.

  • New limit value

Enter the maximum amount of emails you plan to send in one day. Only request the amount you currently need as the greater this number, the more justification you'll need. This can always be increased in the future.

  • Use Case Description

Describe the types of emails you are sending and how this fits into your business. The more information you can provide here the better, as Amazon wish to confirm you're sending high-quality emails to recipients who want and expect it.

The older "classic" form will ask a few more questions as follows:

  • Region

This defines from where in the world your emails are sent from. We recommend selecting EU (Ireland) for the best performance, but any value is fine.

  • Limit

Select Desired Daily Send Quota.

  • New limit value

Enter the maximum amount of emails you plan to send in one day. Only request the amount you currently need as the greater this number, the more justification you'll need. This can always be increased in the future.

  • Mail type

Select Marketing.

  • Website URL

Provide a link to your website. This is not required, but including it greatly increases the likelihood of your request being accepted.

  • My email-sending complies with the AWS Service Terms and AWS Acceptable Use Policy (AUP)

Read both documents, and only select Yes if your emails comply. 

  • I only send to recipients who have specifically requested my mail

Only select Yes if this is true. 

  • I have a process to handle bounces and complaints

Select Yes, as EmailOctopus fully handles your bounces and complaints.

  • Use Case Description

Describe the types of emails you are sending and how this fits into your business. The more information you can provide here the better, as Amazon wish to confirm you're sending high-quality emails to recipients who want and expect it. 

Once submitted you should receive a response within 48 hours, but often sooner.

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