What's required in a footer

Email footer is the place at the bottom of your campaign. Due to anti-spam laws and our Terms of Use, there are a few things that you must include in there. By default, they are included in all of our templates, if removed you might see an error to add it through a merge tag.

Sender Info

Your emails are required to contain a physical address. You should use your business address, but you might use your home address, a PO Box or a mail forwarding service such as ViaBox. Anywhere where you can receive mail is fine.

Here you will how to add your address to your campaign.

An unsubscribe link

It's a link to your unsubscribe form where subscribers can opt-out of your email campaigns.

Here you will find how to insert an unsubscribe link.

Referral program link

Do you use our free Starter plan? If so, we require all free accounts to add a Rewards link to your campaigns. Here you will learn how to do it.

Every time you refer an EmailOctopus customer via your unique link, you'll get $15 credit and you can use it when you decide to upgrade.