How to clean your list from non-openers

If you want to maintain excellent deliverability and inbox placement, it’s essential to take care of your sender reputation through list cleaning and best sending practices. One such practice is making sure that you only send to people genuinely interested in your content.

Sending campaigns to people who never engage with them hurt your sender reputation. Over time, it can make it harder for you to deliver emails to the primary inbox. That’s why it’s a good idea to remove subscribers who don’t open your campaigns.

You can use our segmentation feature to locate these contacts. To do it, go to the “Lists” tab from the main dashboard and click on the list with contacts you want to remove. Then, go to the "Segments" tab and click the “Create a segment” button.

You can use various conditions from the “Campaign activity” category to find subscribers who qualify as inactive in your specific scenario. In the below example, we searched for people who didn’t open anything that we sent them in the last 30 days:

It’s worth adding the “was sent” condition to make sure that you won’t include contacts to whom you didn’t send anything lately.

Once you've created your segment, click on the purple “Save” button on the right side and click on the “Segments” tab again to go back to the list of your segments.

From here, you can export your segment by clicking on the action menu on its right side, and then import that file to your list to unsubscribe the non-openers from your list.