How to segment contacts based on their engagement
Segmentation based on engagement allows you to target active or inactive contacts in your sends easily. You can segment your contacts based on their engagement in two ways - by campaign activity or by contact activity.
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To create a segment, go to your list and choose the Segments tab, then click "Create a segment".
Choose your segment's name and choose which option to segment your contacts with.
"Campaign activity" will take into account your contact's activity from regular campaigns only, and you can choose from one of the available operators:
The next step is to decide what time frame you are interested in.
You can choose:
- Any of the last 5 campaigns
- All of the last 5 campaigns
- Any campaign within the last 7 days
- Any campaign within the last 30 days
- Any campaign within the last 90 days
- Or any particular campaign you're interested to check
Don't forget to save your segment after choosing conditions.
"Contact activity" will take into account your contact's activity from regular campaigns and automated emails, as well as their subscription date. It allows you to choose from two operators:
After selecting the operator, type in the timeframe that works for you. You can filter out as far as 365 days back.
How to access your segment
You can access your saved segments during a campaign setup. Select a list and choose which segment you're interested in.
You can also create a one-off temporary segment when setting up a campaign.