Using automated email activity in conditions

Our automation feature allows you to create advanced scenarios with various triggers, actions and conditions. The conditions are especially useful, as they allow you to include only specific contacts from a wider audience and create different paths for each group of contacts. You can select multiple filter types for your conditions to make them even more specific.

In the context of automations, one of the most useful filters is “Automated email activity”. It allows you to check if your contacts opened or clicked specific emails in your automation.

This can be used for a variety of cases. For example, you can track if your subscribers open the emails from your automation and target them with follow-up emails based on their activity or tag them according to their engagement level.

Example

As soon as a contact is added to our list, you can send them an email, followed by a wait step to allow people to interact with the initial email.

Then, you can add a condition step and choose “Automated email activity > opened > Invitation” to check if they opened the first email.

This splits your automation into two paths – subscribers who meet the condition will go to the left (Yes) path, while those who don't, will go to the right (No) path. Then, you can add another step, and, for instance, tag the contacts who opened the email (in the Yes path) and send a follow-up email to those who didn’t open it (in the No path).

The tag can be used to create segments or trigger new automations in the future. For example, you can ask contacts who opened the initial email for feedback or send them a follow-up campaign with more details.

You can continue your automation sequence by adding more conditions and actions or sending more emails, all based on how people interact with your automated emails.