How to send a second campaign to those who didn't open your initial email (unopens)

You can re-send a campaign in a couple of clicks to subscribers who did not open your last email. Here's how:

Step 1: Duplicate the campaign you want to re-send.

Step 2: Now edit the campaign. When selecting who to send it to, click the "All subscribers" dropdown and select "New segment".

Step 3: Select the option of segmenting on "Campaign Activity" and "Did not open". You can then choose to choose a group of subscribers who didn't open your email. The options available are specific campaigns or wider options, used to identify inactive subscribers, such as "Did not open in last 90 days".

Step 4: You may also want to stop subscribers who didn't receive an initial campaign from being included in the send. These will likely be contacts who subscribed after that send, so you should only include contacts added before that campaign was sent. The conditions for that would look like this:

And that's it. Your new campaign will be sent to contacts who didn't open your campaign!

Since Apple iOS 15 update, the tracking pixel in the Apple Mail app is being automatically pre-fetched. So, in many cases, the open rate might not be the most reliable metric. You can learn more about it here.

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