Customisation cheat sheet

The following merge tags are used to insert dynamic content into your email. Just type them where you'd like the value to appear:

Contacts

{{ID}} The subscriber's unique ID.
{{EmailAddress}} The subscriber's email address.
{{FirstName}}
The subscriber's first name.
{{LastName}}
The subscriber's last name.

Links

{{UnsubscribeURL}}
A link to a page where your subscriber can unsubscribe.
{{WebVersionURL}}
A link for your subscriber to view the email in their browser
{{RewardsURL}}
A link back to EmailOctopus. Earn $15 credit for every paid user you refer!
{{ConfirmURL}}
Re-confirm a subscriber in a list. Using this will add a double opt-in date and status to a contact.

Info

{{SenderInfo}} Your physical address.
{{SenderInfoLine}} Your physical address on a single line.

If you wish to format the contents of your merge tags, you can add a filter:

  • Fall back to text, specified by X, if the contents of the merge tag are empty.
{{YourMergeTag|default("X")}}
  • Lowercase the contents of the merge tag. E.g. john
{{YourMergeTag|lower}}
  • Uppercase the contents of the merge tag. E.g. JOHN
{{YourMergeTag|upper}}
  • Titlecase the contents of the merge tag. E.g. John
{{YourMergeTag|title}}
  • URL encode the contents of the merge tag to make it suitable for use in a query string.
{{YourMergeTag|url_encode}}

We also support conditional if statements, but as this is an experimental feature, please test throughly before sending. Some examples:

{% if FirstName is empty %}
Content 1
{% else %}
Content 2
{% endif %}
{% if Type == "subscriber" %}
Content 1
{% else %}
Content 2
{% endif %}
{% if Age < 25 %}
Content 1
{% elseif Age < 50 %}
Content 2
{% else %}
Content 3
{% endif %}
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