Customisation cheat sheet
The following merge tags are used to insert dynamic content into your email. All merge tags are case-sensitive, so make sure to type them exactly as they are spelt below. Just type them where you'd like the value to appear:
Contacts
| {{ID}} | The subscriber's unique ID. |
| {{EmailAddress}} | The subscriber's email address. |
| {{FirstName}} |
The subscriber's first name. |
| {{LastName}} |
The subscriber's last name. |
Links
| {{UnsubscribeURL}} |
A link to a page where your subscriber can unsubscribe. |
| {{WebVersionURL}} |
A link for your subscriber to view the email in their browser |
| {{RewardsURL}} |
A link back to EmailOctopus. Earn $15 credit for every paid user you refer! |
| {{ConfirmURL}} |
Re-confirm a subscriber in a list. Using this will add a double opt-in date and status to a contact. |
Info
| {{SenderInfo}} | Your physical address. |
| {{SenderInfoLine}} | Your physical address on a single line. |
If you wish to format the contents of your merge tags, you can add a filter:
- Fall back to text, specified by X, if the contents of the merge tag are empty.
- Lowercase the contents of the merge tag. E.g. john
- Uppercase the contents of the merge tag. E.g. JOHN
- Titlecase the contents of the merge tag. E.g. John
- URL encode the contents of the merge tag to make it suitable for use in a query string.
We also support conditional if statements, but as this is an experimental feature, please test throughly before sending. Some examples:
Content 1
{% else %}
Content 2
{% endif %}
Content 1
{% else %}
Content 2
{% endif %}
Content 1
{% elseif Age < 50 %}
Content 2
{% else %}
Content 3
{% endif %}