How to pre-populate fields in landing pages
To include pre-populated fields in the signup form of your landing page, add ?FieldName=FieldValue to the URL of your landing page.
For example, if your landing page's URL is mypage.eo.page/ab123 and you have an existing field Language that'd like to make default, but editable, you can add ?Language=English at the end of the URL to make it mypage.eo.page/ab123?Language=English
If you'd like to send a link to the landing page to your subscribers and have them view and update their own data you can pre-populate fields with merge tags.
To do it, include ?FieldName={{MergeTag}} in the URL of your landing page when you send it in a campaign.
For example, if your landing page's URL is mypage.eo.page/ab123 and you want to include your subscribers' email address, first name and country, your URL will be:
mypage.eo.page/ab123?EmailAddress={{EmailAddress}}&FirstName={{FirstName}}&Country={{Country}}