Formatting custom dates in campaigns

Our editors allow you to include a wide range of custom dates in your campaigns through the formating of merge tags.

For example, if you are located in the UK, you can insert the first three letters of the day of the week in your campaign using the following tag:

{{ "now"| date("D", "Europe/London") }}

You can use advanced formatting to further personalise date type custom fields assigned to your subscribers. Let's say that you added a field for birthday – here's an example of a merge tag displaying the day of the week based on that field value:


You can find a full list of available formatting options and supported time zones here.

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