Re-confirming subscribers

If your subscribers rarely open your campaigns or if you can't prove that you have permission to contact them, you may want to re-confirm your list within EmailOctopus. These steps below will run you through how to do that.

To start, you'd need to create your re-confirming campaign design to send a campaign to all your subscribers whom you do not have evidence of permission to contact. Go to Templates and select any of the Branded templates:

Here, we selected the Announce template. In this template, you'd need to remove the image content block - we wouldn't recommend adding images, as they could be too distracting. Keep in mind that the main goal here is to give your contacts one last chance to remain on your list, so keep the copy short with an explanation of why you're reaching out. You'd also need to include buttons to easily allow the contacts to stay or opt out from your list.

Make sure to hyperlink the "Of course I'm in" button with {{ConfirmURL}} merge tag by clicking on the button and changing the link in the left-hand side panel. This merge tag is used to collect double opt-in data, so any subscribers who click to re-confirm will be considered both subscribed and double opted-in.

The "I'd rather miss out" call to action should always be hyperlinked with {{UnsubscribeURL}}.

Once your template is ready, you can use it to send your re-confirming campaign.

How to clean your list from contacts who didn't perform any action

Export your list of Subscribed contacts and open it in Excel or Google Sheets. Delete all subscribers who have already got a Double opt-in time set, so that you're left with a list of contacts who haven't confirmed their subscription.

The export only shows the double opt-in fields if double opt-in is enabled. If you've already sent out your re-opt-in campaign, just enable double opt-in whilst you export and then disable it once the export is complete.

Once you delete the contacts who don't have a double opt-in time set within the file, you can unsubscribe those contacts by importing them back to your list with the "Update the contact" option selected during the import:

If you'd like to repeat that process a further time to maximise the chances of your subscribers re-confirming their subscription, you might want to create a segment of contacts that you will be able to send to again.

To do that, go to your file and create a new column with a tag. This could be, a ''not confirmed” tag:

After the tag column is created, you'd need to re-import the contacts again with the subscribed status. Make sure to select the "Update the contact" option selected during the import:

Then, you'll need to map the newly created column with tags by clicking on the dropdown above the column and choosing "Import comma-separated tags''. Confirm the import by clicking on the ''Import'' button:

After you’ve assigned tags to your contacts, you can create a segment based on the “not confirmed” tag. To do so, simply go to your list to the segments section, and set it up like shown below:

Now, you can choose to send another re-confirmation campaign to this segment. To do so, choose the segment with not confirmed contacts during the re-confirmation campaign setup:

Then proceed as explained above with selecting your already-made template to send the campaign, exporting the campaign report and unsubscribing contacts who haven't confirmed their subscription.