If your subscribers rarely open your campaigns or if you can't prove that you have permission to contact them, you may want to re-confirm your list within EmailOctopus. These steps below will run you through how to do that.
Use our ‘re-confirm’ email template to send a campaign to all your subscribers whom you do not have evidence of permission to contact. You can edit the copy on the buttons and within the email itself, but avoid adding too much content – it’ll just distract from the primary action.
The subscribers who click to re-confirm will be considered both subscribed and double opted-in. We’ll store the IP address and time in which they confirmed their subscription; this information is available both in your list exports and when editing a contact.
You may wish to try repeating this process a further time, to maximise the chances of your subscribers re-confirming their subscription.
How to clean your list from contacts who didn't perform any action
Export your list of Subscribed contacts and open it in Excel or Google Sheets. Delete all subscribers who have already got a Double opt-in time set, so that you're left with a list of contacts who haven't confirmed their subscription.
Then you can import these contacts into a new list and repeat the re-confirmation process.
The export only shows the double opt-in fields if double opt-in is enabled. If you've already sent out your re-opt-in campaign, just enable double opt-in whilst you export and then disable it once the export is complete.
Alternatively, you may want to unsubscribe those contacts by re-importing them to your list as 'Unsubscribed' – to do so, make sure to select to update the existing records.
Since Apple iOS 15 update, the tracking pixel in the Apple Mail app is being automatically pre-fetched. So, in many cases, the open rate might not be the most reliable metric. You can learn more about it here.