If your subscribers rarely open your campaigns or if you can't prove that you have permission to contact them, you may want to re-confirm your list within EmailOctopus. These steps below will run you through how to do that.
Use our ‘'Abacus: Re-confirm’' template to send a campaign to all your subscribers whom you do not have evidence of permission to contact. You can edit the copy on the buttons and within the email itself, but avoid adding too much content – it’ll just distract from the primary action.
The subscribers who click to re-confirm will be considered both subscribed and double opted in. We’ll store the IP address and time in which they confirmed their subscription; this information is available in your list exports.
How to clean your list from contacts who didn't perform any action
Export your list of Subscribed contacts and open it in Excel or Google Sheets. Delete all subscribers who have already got a Double opt-in time set, so that you're left with a list of contacts who haven't confirmed their subscription.
The export only shows the double opt-in fields if double opt-in is enabled. If you've already sent out your re-opt-in campaign, just enable double opt-in whilst you export and then disable it once the export is complete.
Once you delete the contacts who don't have a double opt-in time set within the file, you can unsubscribe those contacts by importing them back to your list with the "Update the contact" option selected during the import:
If you'd like to repeat that process a further time to maximise the chances of your subscribers re-confirming their subscription, you might want to create a segment of contacts that you will be able to send to again.
To do that, go to your file and create a new column with a tag. This could be, a ''not confirmed” tag:
After the tag column is created, you'd need to re-import the contacts again with the subscribed status. Make sure to select the "Update the contact" option selected during the import:
Then, you'll need to map the newly created column with tags by clicking on the dropdown above the column and choosing "Import comma-separated tags''. Confirm the import by clicking on the ''Import'' button:
After you’ve assigned tags to your contacts, you can create a segment based on the “not confirmed” tag. To do so, simply go to your list to the segments section, and set it up like shown below:
Now, you can choose to send another re-confirmation campaign to this segment. To do so, choose the segment with not confirmed contacts during the re-confirmation campaign setup:
Then proceed as explained above with choosing our ‘'Abacus: Re-confirm'' template to send the campaign, exporting the campaign report and unsubscribing contacts who haven't confirmed their subscription.
Since Apple iOS 15 update, the tracking pixel in the Apple Mail app is being automatically pre-fetched. So, in many cases, the open rate might not be the most reliable metric. You can learn more about it here.