What is automation?

Automation, also known as auto-responder or drip, is a feature allowing you to send emails and perform actions based on a condition specific to each subscriber.

You may, for instance, want to send a "Welcome" email after someone subscribes to your list or add a tag to contacts who frequently open your campaigns.

You can choose from a variety of triggers, such as starting the automation when a contact is updated. This can be used, for example, to send an automated email when you add a tag or update the contact's custom field.

You can also use different conditions to only target contacts within a chosen segment or with a specific tag/field.