How to manage tags in bulk


The most straightforward way to tag your contacts is by accessing that contact within your list and adding a tag to their profile manually. We cover this process here. However, if you'd like to tag multiple contacts simultaneously, there are two ways to go about it:

  1. via import
  2. using Actions on contacts list

1. Adding tags via import


You can add one or multiple tags to all contacts in the imported file by choosing your file and selecting "add" in the import screen.



If you prefer to add different tags to different contacts, here's how to do it:

First, open the file with your contacts and add a new column to enter your tags. You can add multiple tags to one cell, separating them with commas. You can use up to 50 unique tags per list on Pro plans and 10 tags per list on the Starter plan. 

You can import a file with contacts that you have in some other platform, but in the below example, we exported the file from the "Bounced" report in EmailOctopus and created a column in the exported file with a tag value "Bounced". We can import that file to update contacts with that tag.

Once you've added all the tags, upload your file for import and tick the "Update the contact" field. Click "Next", and you're ready to map your tags. Find a column with your tags and choose the "Import comma-separated tags" option from the drop-down menu. Click the "Import" button to complete the process.


You don't need to import any other fields - they're in your list already, but if you want to update or add new fields at the same time as adding tags, you can map them to appropriate columns in your file.

If you added new tags during the import, you'd find them in the "Tags" tab.




2. Managing tags using Actions

Go to your contacts and manually select subscribers you want to tag by clicking the checkbox next to their email addresses. You can also select more contacts by clicking on the drop-down next to the "Email address" header: 



We show 50 contacts per page by default, but you can change that number using the dropdown below the Email address column.

Next, click on "Actions" and choose "Update tags".




You'll see a pop-up window where you can add, replace or remove selected tags .

  • Use "Add tags" to add new tags to your contacts. This action doesn't impact other tags assigned to them.
  • "Replace tags" allows you to choose tags to add to your contacts and at the same time remove all other tags that are currently assigned to them.
  • "Remove tags" gives you an option to remove selected tags from your contacts.

Make sure to click "Update" to save the changes. 

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