Difference between email verification and domain verification

Note: This article applies to EmailOctopus only. If you're using EmailOctopus Connect with Amazon SES please read this article.

Verifying an email address:

To verify an email address, you need to add it within your Senders screen, after which we'll send you an email to confirm the ownership of the email address. Once you click the verification link and the email address verification is completed, you can start sending using this email address.

If the email address is fully verified, it will be displayed with a ''Verified'' label next to it:

If you only verify an email address, your subscribers may see a "sent via sp.eomail5.com" message when they receive your campaign, as emails sent will be routed through one of our domains. You can verify your domain to eliminate that message.

Verifying a domain:

This is a different process from email address verification. After adding your domain within your Senders screen, you'll need to add the CNAME records we generate to your domain's DNS settings.

Going through this process adds extra settings to your domain, confirming that emails you send as genuinely coming from you. This usually has a very positive impact on deliverability and inbox placement. For example, it can happen that unauthenticated emails (emails sent from an email address under an unverified domain) end up in a spam folder or even bounce.

If your domain is fully verified, it will be displayed with a ''Verified'' label next to it:

Once you verify your domain, you can use any email address under the verified domain as a From email address without the need to verify each email address separately.

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