My emails are going to spam

When subscribers don't see your email campaign in their inboxes, it's usually because of spam filters. If your recipients have looked in their spam folder and still don't see your email, then there are a few other things you can look at. 

  • Is a particular subscriber not seeing your emails? Ask them to add your From address to their contact list or address book.
  • If your 'From email address' is in their address book, have them check their spam filter settings to be sure that your content isn't blocked.
  • Are they using a webmail provider such as AOL, Yahoo, or Hotmail? These providers often throttle delivery, which can result in emails taking up to 24 hours to be delivered.
  • Is there an internal firewall? Some domains don't like seeing emails going to and from the same domain, via a third party. The server administrator may need to safelist your 'from address'.

There are a number of steps which can help emails reach the inbox such as:

  • Verifying your Domain can improve deliverability by making your emails appear more legitimate. (EmailOctopus Connect users may want to set up DMARC, SPF, and DKIM. Find out how to do this here). 
  • Only send your emails to subscribers who have specifically requested to receive your marketing.  Never send cold emails or use purchased lists. 
  • Sloppy HTML code can trigger spam filters, so use our pre-built drag/drop templates. 
  • Spammy content and links can also hurt your sender reputation. Avoid using words in your email subject or body that are known to trigger spam filters.
  • Don't use a or From address when sending a campaign. Send from an email address associated with your website domain (
  • For Gmail specifically, take advantage of their PostMaster Tools.
Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.

Still need help? Contact us Contact us